Building got easy.
Understanding your
usersdidn't.
Every AI tool in your stack makes shipping faster. But the hardest part of building a successful product was never the code — it was knowing what to build.
That requires depth. Real conversations. Actual understanding of what your users think, feel, and need. Not checkbox data. Not NPS scores.
OPXP.AI is the customer research platform built for the AI era — transforming raw user conversations into actionable insights automatically.
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AI-Powered Research
Automatically conduct and analyze user interviews with advanced AI
Deep Understanding
Uncover hidden user needs and motivations beyond surface-level feedback
Real-Time Insights
Get actionable insights instantly as conversations happen
Visual Analytics
Transform raw data into beautiful, shareable insights and reports
What if you could have a real conversation
with every user — and actually listen?
opxp.ai is the interview layer for product teams. Brief an AI, it conducts the conversations, you get the understanding that changes what you build.
Brief
Describe what you want to understand — in plain language, like you're briefing a smart junior researcher. The AI asks clarifying questions, then generates a research plan with topics, questions, and adaptive follow-up logic.
"I want to understand why enterprise users aren't adopting our new workflow feature — is it awareness, UX, or something we haven't considered?"
Converse
The AI conducts real voice or text conversations with your users. It listens, builds rapport, adapts in real-time, and probes 2–3 levels deep when answers are vague. It catches the things a form never would.
When a user says "it's fine I guess" the AI doesn't move on. It asks "what would make it better than fine?" — and gets to the real answer.
Understand
Get structured findings: key themes, verbatim quotes, sentiment patterns, and the non-obvious insights that surface only when you listen at depth. Across 5 interviews or 500.
Not a transcript dump. The AI synthesizes across all conversations, surfaces patterns humans miss, and highlights what should change your next decision.
Watch the AI get past "it's fine" to the real answer
This is what depth looks like. The AI doesn't accept surface answers — it probes until it finds the insight that changes the decision.
OPXP
You mentioned you looked at the new workflow feature but didn't end up using it. Can you walk me through what happened?
PARTICIPANT
Yeah, I mean, it looked interesting but I just didn't really get around to it. We're pretty busy.
OPXP
Totally get it. When you say you "didn't get around to it" — was it more that you weren't sure what it would give you, or that you knew but other things took priority?
Probing past the surface
PARTICIPANT
Honestly? I didn't really understand what it would give me that my current setup can't. The name sounds impressive but I couldn't picture the output.
OPXP
That's really helpful. So the barrier wasn't time or access — it was clarity on what this would actually do for you. If you'd seen a concrete example of the output before trying it, do you think that would have changed things?
Validating the root cause
PARTICIPANT
Absolutely. If someone had shown me "here's what 30 minutes with this tool produces" — I'd have tried it immediately. I just didn't want to invest time into something I wasn't sure about.
KEY FINDING
The barrier isn't friction — it's value clarity
Across 23 conversations, the #1 reason users didn't adopt wasn't UX, price, or access. They couldn't articulate what the feature would give them that existing tools wouldn't.
"I didn't want to invest time into something I wasn't sure about."
— P12, Senior PM Enterprise
BARRIER DISTRIBUTION
RECOMMENDED ACTION
Show the output, not the feature
Users don't need a tour of the interface. They need to see a concrete example of what 30 minutes with the tool produces. A "sample output" in onboarding would likely move the needle more than any UI improvement.
Built for teams that make decisions every week
Understand why adoption is flat — by Friday
Brief opxp in 5 minutes. By end of day, you have 15 real conversations and a clear picture: users love the concept but can't picture the output. You know exactly what to change in onboarding.
Understand what language resonates — and why
Your landing page converts at 2%. Run 20 conversations with recent visitors. They don't understand what makes you different. You rewrite the hero with their exact words and framing.
Understand the real reason they left
Churn spiked this quarter. Exit surveys say "other." Replace the form with a 10-minute conversation. The AI uncovers that onboarding promised features that don't exist yet. Now you know what to fix — and what to stop promising.
10x your throughput without 10x the team
Your team runs 4 studies a quarter. The backlog has 20. Let opxp handle the routine discovery and feedback studies. Your researchers focus on the complex strategic work that needs a human touch.
Not a chatbot with a microphone
opxp follows the methodology that the best human interviewers use. Every design decision is rooted in how real research works.
Rapport before questions
Starts with context-building and warm-up. Builds trust so participants give real answers, not polite ones.
Adaptive probing
Probes 2–3 levels deep on vague answers. Knows when to push for clarity and when to let go.
Non-leading questions
Never plants ideas or suggests answers. Open-ended framing that respects the participant's real experience.
Cross-conversation synthesis
Finds patterns, contradictions, and themes across all conversations. Surfaces what one interview can't.
Structured + unstructured
Returns both quantifiable data and qualitative richness — verbatim quotes alongside sentiment distributions.
Time-aware flow
Manages duration intelligently. Prioritizes high-value sections and never abruptly cuts off a participant.
How OPXP.AI Works
Create Research Brief
Define your research goals, target audience, and key questions
AI Conducts Interviews
OPXP.AI automatically conducts natural, human-like conversations with users
Real-Time Analysis
Extract themes, patterns, and insights as data comes in
Actionable Reports
Share beautiful reports with your team and stakeholders instantly
Why Teams Choose OPXP.AI
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