Know what your customers
really
want to tell you.
Get the insights that move the needle. In hours, not months. Because the best product decisions come from actually listening - at scale.
Spotted: A typical day in the life of product, engineering, marketing and sales teams
Unfiltered Opinions
The truth that customers won't share in a survey. The real objections. The hidden needs.
Direct Expressions
In their words, with emotion and context. The nuance that spreadsheets miss.
Capture authentic customer feedback at scale — the foundation of every great business.
From "I think..." to "Now we know..."
In 3 steps.
The fastest path from customer questions to confident answers. Brief. Converse. Understand. Then ship.
Brief
Tell the AI what you need to know. Like briefing a research analyst.
"Why are users churning after week 2? What is the real blocker?"
Converse
The AI has real conversations—asking follow-ups, hearing hesitations, going deeper.
When someone says "it is fine," the AI asks what would make it great. That is where the gold is.
Understand
Get the insights you need to move forward. Organized. Actionable. Clear.
Not a transcript dump. The real patterns, the actual objections, and what to do about them.
Real conversations
Users reveal what they hide in surveys. The actual objections. The real needs.
Insights with nuance
Patterns, emotions, and context—not just data points.
Move faster
From question to shipped feature in days, not quarters.
Built for teams
Product, marketing, and design all aligned on what matters.
Your team knows there is something they are missing.
Product thinks it is a UX problem. Marketing thinks it is messaging. CS thinks it is onboarding. They are all seeing the same customer—just different parts of the truth.
That fragmentation is expensive. It leads to features nobody asked for, messaging that misses, and products that are close to great—but not quite. What if instead, your entire team saw the same customer truth?
Watch the AI get past "it's fine" to the real answer
This is what depth looks like. The AI doesn't accept surface answers — it probes until it finds the insight that changes the decision.
OPXP
You mentioned you looked at the new workflow feature but didn't end up using it. Can you walk me through what happened?
PARTICIPANT
Yeah, I mean, it looked interesting but I just didn't really get around to it. We're pretty busy.
OPXP
Totally get it. When you say you "didn't get around to it" — was it more that you weren't sure what it would give you, or that you knew but other things took priority?
Probing past the surface
PARTICIPANT
Honestly? I didn't really understand what it would give me that my current setup can't. The name sounds impressive but I couldn't picture the output.
OPXP
That's really helpful. So the barrier wasn't time or access — it was clarity on what this would actually do for you. If you'd seen a concrete example of the output before trying it, do you think that would have changed things?
Validating the root cause
PARTICIPANT
Absolutely. If someone had shown me "here's what 30 minutes with this tool produces" — I'd have tried it immediately. I just didn't want to invest time into something I wasn't sure about.
KEY FINDING
The barrier isn't friction — it's value clarity
Across 23 conversations, the #1 reason users didn't adopt wasn't UX, price, or access. They couldn't articulate what the feature would give them that existing tools wouldn't.
"I didn't want to invest time into something I wasn't sure about."
— P12, Senior PM Enterprise
BARRIER DISTRIBUTION
RECOMMENDED ACTION
Show the output, not the feature
Users don't need a tour of the interface. They need to see a concrete example of what 30 minutes with the tool produces. A "sample output" in onboarding would likely move the needle more than any UI improvement.
Built for teams that make decisions every week
Understand why adoption is flat — by Friday
Brief opxp in 5 minutes. By end of day, you have 15 real conversations and a clear picture: users love the concept but can't picture the output. You know exactly what to change in onboarding.
Understand what language resonates — and why
Your landing page converts at 2%. Run 20 conversations with recent visitors. They don't understand what makes you different. You rewrite the hero with their exact words and framing.
Understand the real reason they left
Churn spiked this quarter. Exit surveys say "other." Replace the form with a 10-minute conversation. The AI uncovers that onboarding promised features that don't exist yet. Now you know what to fix — and what to stop promising.
10x your throughput without 10x the team
Your team runs 4 studies a quarter. The backlog has 20. Let opxp handle the routine discovery and feedback studies. Your researchers focus on the complex strategic work that needs a human touch.
Not a chatbot with a microphone
opxp follows the methodology that the best human interviewers use. Every design decision is rooted in how real research works.
Rapport before questions
Starts with context-building and warm-up. Builds trust so participants give real answers, not polite ones.
Adaptive probing
Probes 2–3 levels deep on vague answers. Knows when to push for clarity and when to let go.
Non-leading questions
Never plants ideas or suggests answers. Open-ended framing that respects the participant's real experience.
Cross-conversation synthesis
Finds patterns, contradictions, and themes across all conversations. Surfaces what one interview can't.
Structured + unstructured
Returns both quantifiable data and qualitative richness — verbatim quotes alongside sentiment distributions.
Time-aware flow
Manages duration intelligently. Prioritizes high-value sections and never abruptly cuts off a participant.
How OPXP.AI Works
Create Research Brief
Define your research goals, target audience, and key questions
AI Conducts Interviews
OPXP.AI automatically conducts natural, human-like conversations with users
Real-Time Analysis
Extract themes, patterns, and insights as data comes in
Actionable Reports
Share beautiful reports with your team and stakeholders instantly
Why Teams Choose OPXP.AI
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